Two Important SEO Activities to Improve Insurance Agency Marketing

SEO (search engine optimization) is a critical marketing skill for business owners who want to succeed in the digital age. In recent years, it has evolved from an art to a science and understanding how to implement SEO for insurance can mean the difference between the success or failure of your company.


Content Marketing


Content marketing is an important part of SEO and includes high quality articles, and blog and social media posts. Content that is well written, engaging and helpful will improve your websites search engine rankings and drive more traffic. This can result in higher quality leads for your insurance business. Frequently refreshing content is also important.


Internet Marketing


Internet marketing, also called online marketing, is another component of SEO for insurance companies that can increase the visibility of businesses and improve the quantity and quality of leads received. It involves implementing email campaigns to help incite direct sales. The email addresses can come from purchased lists or organic collection. They are sent to prospective and current customers with targeted advertising and promotional information. It is essential to include a call to action so people who are interested in buying know what to do.


These two activities are an import part of an SEO for insurance marketing plan. Understanding how to do them well can help improve the success of your sales strategy.


photo credit: Workshop with Daan Weddepohl and Erik Ros (license)