The value of social media as a tool for marketing and selling insurance may be a matter of opinion, but the nature of social media is constantly evolving, and will likely continue to progress throughout time. Most insurance agencies have embraced Facebook and LinkedIn as a vital part of their platform to be engaged in Social Media for Insurance strategies and sales. You can quite easily become very successful if you know your market and remain focused on the audience you seek.
Social media as a way to promote your companys products
Consider the fact that Facebook has become home to more adults while the younger generation has migrated to Snapchat and Instagram. This means that you now have the ability to showcase the personality of your insurance agency to an audience more geared towards purchasing and reviewing insurance solutions. Being available to give feedback and answer questions can also help to assure customers that they matter to you.
Social media sites are commonly seen as effective ways for retail agencies to communicate with consumers. On Facebook, many posts are geared toward political and religious leanings, and also focus on sports, entertainment and new technology advances. You can use this as a filter to help you select topics for blogs in order to reach certain consumers.
But you can also post messages about charity work youre performing, things going on in your community, and every now and then an occasional post that helps promote your business. The objective is to focus on the things you do to help others from a business standpoint.
You can also use social media to communicate to your customers that the agency is both listening to them and is always available, which is what any consumer wants to hear from their insurance agent. They like knowing that their agent is there for them.
Social Media for Insurance is simply tying in Facebook and LinkedIn, and other useful sites, so that everything leads back to your website. Your job is to put lots of pertinent content there, so you can educate visitors and customers. As insurance social media goes, thats the connection that you want to make at all times.