Having a strong social media presence can make your agency more successful because it allows you to easily connect with your target audience as well as grow your base of potential customers. As your audience grows, so does your opportunity to get new clients, many of who may become loyal and in turn expand your business through referrals. Insurance agents and social networking goes hand in hand. Agents have tons of experience when it comes to interacting with customers and can utilize many of the techniques put into use prior to the existence of social media.
Social media was a natural transition for most insurance agents. Many had already posted profiles on LinkedIn and now nearly had to make use of the many available resources, such as Facebook and Twitter, using them as a way to increase their book of business. The goal has always been to reach your audience and invest in new relationships, whether offline or online.
How to successfully use social media to attain your goals
The idea behind interacting with prospective clients online is to convert these followers into a tangible return on investment (ROI). Establishing a presence, strengthening brand recognition, and enabling agents to stay in touch with fans on your social media site can help to accomplish this. Its really quite easy to leverage social media websites in order to build stronger relationships and increase sales potential.
Start by creating a profile on LinkedIn or Facebook, perhaps the most important step. The best agents realize that they can improve their online presence by connecting to their contacts (both offline and online), joining LinkedIn groups relevant to their cause, and requesting and receiving recommendations from people that theyve worked with, as this strengthens their appearance as a knowledgeable insurance specialist. Agents also realize the need to build relationships and educate their prospects, and a professional profile, along with regular content sharing, demonstrates their expertise and thereby helps to build trust.
Delivering personalized service is key since most customers expect representatives to reach out to them, explain the benefits of their products and services, and help them to figure out what types of insurance will provide the most benefits. Social media for insurance has made the job of agents and agencies in this vital industry just a tad bit easier.