Optimizing Online Insurance Marketing Techniques

When it comes to Agent Insurance Marketing you have a load of options on how to raise awareness about yourself and your agency’s products and services. By doing the necessary planning and research you can discover a lot of clever ways to get better name recognition and brand awareness and by doing so you’ll provide yourself with clever and inventive ways to best the competition.

The bottom line is that it’s all about the customer experience. They have many carriers to choose from and tons of resources to help them select the agency they feel most comfortable working with. Your job is to make sure that it is you. Start by gathering feedback on your website as this will allow you to consider what things that they like and those they don’t necessarily like. Using their recommendations will help you to change your company’s tactics or direction and this will help increase customer retention.

Below are some key areas that you should focus on to build a strong foundation for all of your marketing efforts. How you implement your plan will determine your success, and this should greatly enhance your marketing efforts.

Building an optimized website

All of your marketing efforts should direct people to your website. In order to create an optimized website you’ll need to incorporate keyword strategies, have a visibly appealing layout, include a call-to-action on every page (this is advised), and make sure your content is relevant and newsworthy at all times.

Social media is a key component

Social media is all the rage, and not just with kids. Adults involved in all types of business ventures have discovered how vital social media outlets are to their growth as well. After all, it’s a great way for you to build brand identity and generate insurance leads. Make sure to complete your profiles and engage on sites such as Facebook, Twitter, LinkedIn, YouTube, Google + and Pinterest.

Blogs have also been proven to be great lead generators for Agent Insurance Marketing so remember to post a new blog to your site at least twice a week. Content should always be relevant, newsworthy, consistent and keyword enriched.