Do You Know What Makes a Good CTA?

A call to action, or CTA, is an important part of any marketing piece. If you need help crafting a CTA, take a look at the tips below to discover how to create an effective call to action for insurance companies so you can improve yours or create a new one.

Key Aspects of an Effective CTA

Most people can recognize a call to action, even if they don’t know what it is. For example, click here and call us are both common CTAs. They compel a consumer to take an action, such as clicking a link to a landing page or calling to place an order. To make an effective CTA for your marketing piece, you should do the following:

  • Make it clear what step you want someone to make
  • Keep it simple
  • Don’t ask for too much information
  • Be straightforward and concise
  • Be sure it is highly visible

The blog found at offers more information about CTAs and how to develop a good one. However, your CTA should be unique to your business and really help to engage the consumer.

Create Your CTA With These Tips

Unless you know how to create an effective call to action for insurance companies, your CTA may not be effective. If you’re looking to create a strong CTA that suits your marketing strategy, you may want to try the tips above.