The Internet has made it easy to shop online for insurance products, which provides consumers with a lot more flexibility when making choices about purchasing a policy. It has really simplified the entire process, from researching to buying coverage. This means that your agency needs to double its efforts when it comes to enticing people to visit your website over all of the other choices.
If your website is difficult to find, then this obviously puts you at a disadvantage. You want to not only be sure they find your agencys website, you also want to provide them with the information theyre looking for. At the end of the day the goal is for them to get on the phone and contact you about your products or services. This is the purpose behind having one of the best insurance agency websites around.
Social media can help you achieve your goals
The power and reach of social media is indisputable, as consumers often seek out recommendations from others before they make a purchase. Your potential customers will want to know more about your insurance agency, and its people, before deciding whether or not they want to do business with you. Therefore your best bet is to hire someone who specializes in websites for insurance to design your site.
It helps if your designer has some sort of a background as an insurance agent, which means he or she has a better understanding of what makes an agency successful. Getting someone who can design the perfect website and provide you with the tools youll need to manage it yourself will help pay dividends down the road.
Some website design solutions to consider
You should focus on a content management system that will allow your staff to make ongoing edits to your website, which should include all of the basics of search engine optimization to help ensure that your site will have the ability to rank higher. This means having code that is optimized to display on smart phones, tablets and desktop computers, social media links and integration, and add-ons, including downloadable forms, videos, photo galleries, online quote request forms, staff directories and much more.
By having an appealing design, keeping in mind that your branding is crucial to name recognition, and a designer to guide you through the process, will all help to turn your site into one of the best insurance agency websites, one that will fulfill all of your marketing needs.