What do you want visitors to do when they land on your homepage? Every good insurance website needs a call-to-action. Prospects need to know what actions to take when they’re on your site. A well-done CTA can increase leads and conversions. By following a few tips, you can make strides in achieving your sales goals.
1. Make It Stand Out
You don’t want your call-to-action button tucked away in the footer. It should be the first thing prospects see. A simple way for getting the CTA noticed is with color. Many insurance agency marketing services recommend using blue, yellow, orange or green.
2. Give Clear Instructions
The purpose of a CTA is to guide visitors to take specific actions. Give explicit instructions for what you want them to do. Sample phrases include “Call for a free quote,” “Talk to an agent” and “Learn more.”
3. Go Beyond the Homepage
Each time a visitor sees a CTA, you have a better chance of boosting conversion rates. With that said, place your calls-to-action in several locations. For example, do you have a “Request a quote” button in the upper-right corner? If so, add another one to the bottom of the page.
Clear instructions, bold colors and page placement go a long way when it comes to calls-to-action. You can get more online strategies by using insurance agency marketing services.