When creating a website for the purpose of selling insurance, there are certain key areas you should consider, including creating an outline of what you want to focus on. This allows you to narrow the process down to a few decisions and give yourself a sense of how to make the most efficient insurance agency website templates possible.
Knowing who your target audience is
Choose a particular audience to market to, the one you feel you truly cater to, and build a website for them. Ultimately the look and feel of the website should differ from websites that really don’t share your primary focus. Consider the services and products you sell and provide and focus on a target audience that is truly interested in these things. For example, If the agency only sells insurance locally, use photos of local and state landmarks that will make your site attractive to people living in the area.
Many agencies make the mistake of turning their websites into a billboard. Your audience will be better served if you make it your business to give visitors and potential customers a reason to both visit the site and come back. Whether it is the task of filling out a quote form, filing a claim, or making a payment online, customers should find the process painless to perform and be able to interact with an agent if they feel the need.
Offering options online will make customers more likely to revisit, allowing the agent to focus more on customer service, retention and capturing new leads. Your call to action will be vital for customer interaction. Use strong, clear and concise language in order to make things less difficult. Make it easy for customers to find which tool they want to use. The best way to do this is to create an easy to follow navigation menu to find all of the websites features and resources.
Using insurance agency website templates is a good place to start and following these suggestions can greatly enhance the entire insurance selling process.