You can probably fill a library with all the insurance marketing ideas for an agent interested in increasing leads, generating clients, and boosting sales. Marketing ideas for insurance agencies have changed a great deal over the years, and the Internet is the reason why. While a good Internet campaign will increase most business prospects, that doesn’t mean you should abandon the old ways completely.
Key chains, calendars, bumper stickers, mouse pads are all good ways to promote your business, create name recognition, and hopefully get the phone to continue to ring. Some other great ways to promote and advertise your business is through community groups and church socials – you might even consider sponsoring a local sports little league team, Other suggestions include trying avenues like the yellow pages and advertising on pizza boxes. The results may not be substantial, but it can be an integral part of an overall campaign.
The fact is, it is a sign of good marketing practices to get new business leads. A lot of companies have invested time or money in setting up a website and social media accounts because it was time to take the next step. You have to spend a lot of time creating, developing, and sustaining these platforms, because embracing these online mediums and constantly updating them is the only way to make them work for you.
Good content marketing is vital to success
When turning to digital marketing to general leads, relevant and interesting content marketing is necessary that is designed to help position your agency in the marketplace as a resource…not to sell. People respond when they feel you are providing helpful or useful information. The idea is also to get your policyholders eager to hear from you so that you stay in the forefront when they are making decisions concerning their insurance needs.
An agent with good insurance marketing concepts, who canvasses a broad spectrum, can make all the difference in the world.