Every agency may have their own marketing system, and one way isn’t necessarily better than another, but one factor remains constant; agents need to always be alert to details that matter to the client and recognize what makes every encounter with each client unique. Success often hinges on knowing each and every distinctive client and building and sustaining a positive relationship.
A good Insurance Marketing System involves a number of factors all involving understanding the clients needs, addressing any issues they may have, and enlightening them to news and advances in the industry that might be of interest to them. This article will go over five select areas that every agency needs to incorporate into their marketing plan.
- Make your site mobile friendly – Making your insurance website mobile-friendly is important since nowadays everyone has a smartphone or tablet for access to information anytime and anywhere, so your customers on-the-go will be able to easily access your information if and when they need to.
- Use checklists – The use of coverage and exposure checklists to increase sales is a vital way to stay on top of things. By doing the job of a professional insurance agent, you’ll also create a great reputation for yourself among clients and visitors alike.
- Promote your Website – Remember to promote your website on all of your marketing. This includes business cards, brochures, emails and social media. Basically, anywhere you have your agency logo you should make sure to have your URL there as well.
- Measure your success – Social media is a great way to measure customer sentiment, both negative and positive. If your customers think highly of you, use Facebook and other outlets to tell more people about your great customer service. This is a real easy way to get some real marketing advantages at no extra cost.
- Tracking metrics – Most agencies on the rise have one thing in common: they tend to track where every new piece of business is coming from, enabling them to know which marketing efforts are actually paying off.
You may have a pretty good Insurance Marketing System in place right now, but if it’s missing any of these pieces it can only become better by applying these points to your strategy.